Springfield Branding

“Products are made in a factory… a brand is made in the mind.”

 
A brand is a promise that our community makes to our target audience...
The brand partnership includes...

Springfield Branding

Every community faces the challenge of creating sustainable growth. To compete effectively, our community must present itself in the best light. Much like successful companies who dominate in an extremely competitive marketplace, the power of their brands continues to drive growth in the years ahead.

A brand is a promise that we make to target audiences...new residents, new companies, new organizations and more. Focusing on the needs of our target audience sets us apart. Telling our growing story with pride and consistency is our goal. Tenants of the new Nextedge Applied Research and Technology Park look forward to beginning operations there. TPI's opening in Air Park, Ohio, marked the start of a company that will employ 300 people. Our community has a lot to offer!

You have seen our billboards throughout the county, our banner and print materials at many events. You've also seen our enthusiastic and energetic ambassadors around the community wearing their branded shirts. The Chamber, the Community Improvement Corporation and the Convention and Visitors Bureau co-sponsor billboards on I-70, telling our growing story. The brand has been used on city buses and water towers.

Learn more about our branding program and how you can be involved. Contact Kathy McPommell at  kmcpommell@greaterspringfield.com.  

 
March 2010
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
UPCOMING EVENTS
Mar 19, 2010
Interfaith Hospitality Network Soup & Salad Bar
First Lutheran Church
Mar 19, 2010
Boys of the Lough
Clark State Performing Arts Center
Mar 20, 2010
SALUTE TO THE ARTS Benefit Auction
Springfield Arts Council at the Champion Center Expo