Springfield Branding


“Products are made in a factory… a brand is made in the mind.”

 
A brand is a promise that our community makes to our target audience...
The brand partnership includes...

Springfield Branding

Every community faces the challenge of creating sustainable growth. To compete effectively, our community must present itself in the best light. Much like successful companies who dominate in an extremely competitive marketplace, the power of their brands continues to drive growth in the years ahead.

A brand is a promise that we make to target audiences...new residents, new companies, new organizations and more. Focusing on the needs of our target audience sets us apart. Telling our growing story with pride and consistency is our goal. Tenants of the new Nextedge Applied Research and Technology Park look forward to beginning operations there. TPI's opening in Air Park, Ohio, marked the start of a company that will employ 300 people. Our community has a lot to offer!

You have seen our billboards throughout the county, our banner and print materials at many events. You've also seen our enthusiastic and energetic ambassadors around the community wearing their branded shirts. The Chamber, the Community Improvement Corporation and the Convention and Visitors Bureau co-sponsor billboards on I-70, telling our growing story. The brand has been used on city buses and water towers.

Learn more about our branding program and how you can be involved. Contact Kathy McPommell at  kmcpommell@greaterspringfield.com.  

 
UPCOMING EVENTS
Jul 7, 2008
The Westcott House Foundation and The Now Device presents Design Studio
The Westcott House
Jul 11, 2008
Springfield Antique Show - July
Clark County Fairgrounds
Jul 14, 2008
Urban Designers Architecture and Design Summer Camp for Ages 11-14
The Westcott House